What it establishes
Your criteria, asked consistently
Fit
Whether the job is one you actually want, before anyone spends time on it.
Budget signal
Asked the way you would ask it, without the awkwardness.
Timeline
When they need it, which often matters more than what they will pay.
Decision maker
Whether you are speaking to the person who can say yes.
Location
Whether it falls inside your service area at all.
Urgency
So a job needing someone today is not queued until tomorrow.
Then it routes
Scored leads go somewhere specific
High fit and urgent
Straight to a person, warm transferred with the answers attached.
High fit, not urgent
Booked into a consultation slot on the spot.
Outside your area
Told honestly and immediately, so nobody wastes an afternoon.
Needs judgement
Flagged and queued with a clear note on why it is ambiguous.
Questions
Worth asking before you buy
Can I set my own questions?
Yes, and the order they are asked in, and which answers disqualify. It is a workflow you control, not a fixed script.
Does it push people away?
It is direct, not aggressive. Telling someone quickly that you cannot help them is better service than a week of silence.
Where do qualified leads go?
Into your CRM as a complete record, and optionally into Slack or Teams as an alert so nobody has to watch a queue.
Can it call leads back?
Yes, authorised outbound follow-up is supported, subject to the consent rules you configure and the calling windows you set.
What if the answers are ambiguous?
It asks one clarifying question, then flags the lead for human judgement rather than forcing it into a score it cannot justify.
Qualify a test lead on the call
Play the awkward prospect and see how it handles you.