One partnership. Multiple ways to grow.
Expand your portfolio with AI, cybersecurity, managed IT, business systems, connectivity, education and clean-energy solutions. You bring the customer relationship. We bring the technology, presales expertise and delivery support.
- Partner models
- Referral, sales, reseller, strategic
- Solution families
- Nine, across AI, security, IT, energy and education
- Markets
- Nordics, Europe, MENA and selected international
Multiple solution families
One agreement gives access to several complementary portfolios rather than a single product.
Recurring and project revenue
Depending on the solution, opportunities can be one-off projects, recurring services or both.
Technical presales support
You do not need an engineer on staff for every category you sell.
International opportunities
Partners operate across the Nordics, Europe and selected international markets.
Four ways to work with us.
The right model depends on how much of the commercial process you want to own. Partners can start in one model and move to another as the relationship develops.
01 — Referral Partner
Open the door. We handle the rest.
You identify and introduce a qualified opportunity. SoftSols runs discovery, solution design, the proposal, the close and delivery.
- Product-specific referral earnings
- Simple opportunity registration
- SoftSols-led technical sales
- Customer relationship protection
02 — Sales Partner
Build the opportunity with us.
You prospect, qualify and develop the opportunity. SoftSols provides technical presales and delivery expertise alongside you.
- Higher commercial participation than referral
- Joint discovery and demos
- Proposal and pricing support
- Co-selling support
03 — Authorized Reseller
Own the commercial relationship.
You generate demand and run the commercial process. SoftSols provides product enablement, technical support and delivery where applicable.
- Product-specific reseller margins
- Sales enablement
- Deal registration
- Technical support
- Co-branded material where permitted
04 — Strategic / Regional Partner
Build a market with us.
For established organisations that can create meaningful pipeline, local market access and sustained revenue.
- Strategic commercial models
- Joint business planning
- Priority presales
- Co-marketing
- Volume-based economics
- Territory or sub-channel discussions where contractually permitted
Territories, product eligibility and any sub-reseller rights are granted in writing and remain subject to the applicable supplier agreements. Nothing on this page grants exclusivity.
Earnings follow the product and the role you play.
Earn through product-specific referral commissions, recurring revenue opportunities and reseller margins based on the solutions you sell and the role you play in the customer journey. Additional commercial models are available to activated resellers and strategic partners.
Commercial terms are confirmed per product and per partner agreement. They are not published here because they differ by solution, territory and partner model.
Nine solution families. One relationship.
Partners choose the families that fit their customers. You do not have to sell everything, and you do not have to build delivery capability for every category yourself.
AI Call Agent
Multilingual AI-powered calling for customer service, qualification, booking, follow-up and other approved voice workflows.
AI interactions must be deployed with applicable transparency and data-protection requirements in mind.
Customized AI & ML Solutions
Custom AI systems for private and public organisations: workflow automation, knowledge systems, document processing, operational intelligence, sales and customer-service automation, and tailored AI agents.
AI Optimization
Improving how a company structures and presents its information across digital channels and emerging AI-driven discovery environments.
Outcomes depend on the content and the channel. No ranking or AI-visibility position is guaranteed.
AI for Education
AI supporting teachers, students and institutions through controlled, use-case-specific implementations.
Operational AI
AI-driven optimisation of departments, workflows and repetitive business processes.
Saudi Arabia and the wider MENA region.
SoftSols and its ecosystem work on eLearning content and platforms, education-programme distribution, AI consulting, AI for education, operational AI, WeCanCity, cybersecurity consulting and information-security architecture in the region. PowerUP opportunities are subject to territory approval.
Regulated services and educational programmes are delivered through applicable approved or local structures and remain subject to local regulatory and licensing requirements.
One relationship instead of nine vendor programmes.
Becoming another vendor’s affiliate gives you one product to sell. This gives you a portfolio, and somebody to hand the technical work to.
One relationship, broader portfolio
You do not need to build technical delivery capability for every category you want to sell.
Several revenue models
Depending on the product: referral revenue, reseller margin, recurring revenue, project revenue, implementation work or strategic distribution models. Not every model applies to every product.
Technical presales
Discovery, solution design, demos, scoping and technical validation, with SoftSols in the room when it helps.
Delivery support
You concentrate on the customer relationship and the sale. SoftSols or the relevant delivery organisation supports technical execution.
Cross-selling that is real
A cybersecurity conversation creates IT, AI and training opportunities. A web customer often needs AI. An education customer needs localisation. A PowerUP customer has infrastructure and connectivity requirements.
Opportunity analysis
SoftSols helps partners assess an opportunity and identify which solutions are genuinely relevant to it, rather than leaving you to guess.
Enough support to sell something you did not build.
Enablement is matched to the partner model and to the products a partner is approved for.
Knowledge
- Product and sales training
- Product documentation
- Product updates
- Sales presentations
In the deal
- Dedicated partner contact
- Technical presales support
- Demo support
- Proposal support
- Pricing support
- Joint customer meetings
Material
- One-pagers
- Outreach material
- Sales scripts
- Email templates where applicable
- Co-branded material where permitted
Commercial
- Structured deal registration and partner management
- Customer and opportunity protection
- Pipeline visibility as the supporting systems are rolled out
Partners who already have the relationship.
The programme suits organisations with existing customer access or commercial capacity, rather than those starting from nothing.
Call Centers & BPOs
Organisations with existing sales or customer-experience capacity.
MSPs & IT Companies
Companies adding AI, cybersecurity, software or complementary services.
IT Consultants
Advisors who spot opportunities but do not want to build every solution internally.
Telecom & Connectivity
For eSIM, AI calling, infrastructure and related services.
Digital Agencies
For AI, web, localisation and business systems.
Software Companies
Complementary products, integrations and customer expansion.
Business Consultants
Transformation, AI and operational-efficiency opportunities.
System Integrators
Cybersecurity, infrastructure, software, CRM and enterprise projects.
Outsourcing & Sales Organisations
Lead generation, qualification and commercial execution.
Education & Training Providers
Courses, digital learning and certification opportunities.
Equipment, Industrial & Energy
For PowerUP and related technical solutions.
Six steps from application to earnings.
- 01
Apply
Tell us about your company, your markets and your customer base.
- 02
Qualify
SoftSols reviews commercial fit, territory, capabilities and the relevant product rights.
- 03
Choose your portfolio
Select the solutions that fit your customers.
- 04
Get enabled
Receive the relevant product and sales training, material and support.
- 05
Register and sell
Register qualified opportunities and work independently or alongside SoftSols, depending on the partner model.
- 06
Get rewarded
Earnings are calculated under the applicable product and partner agreement once qualifying customer revenue has been received.
Your customer relationships matter.
Qualified registered opportunities are reviewed and protected according to the applicable partner agreement. SoftSols uses structured deal registration to reduce channel conflict and create clear ownership between direct sales and partners.
Nordics, Europe, MENA and selected international markets.
Nordics
The core market, and where the broadest part of the portfolio is available.
Europe
Solution availability varies by country and by supplier authorisation.
MENA
Education, AI, business systems and cybersecurity capability, delivered through applicable local structures.
Selected international
Considered case by case, depending on the product and the partner.
Product availability, reseller authorisation and commercial terms vary by country and territory. No partner should assume every product can be sold in every market.
Before you apply.
Does it cost anything to apply?
Applying does not create a commercial obligation. Any costs associated with a specific partner model or product would be set out in the partner agreement before anything is signed.
How do partners earn?
Through product-specific referral commissions, reseller margins, recurring revenue opportunities and project economics. The mix depends on the product and on the role you play in the customer journey. Rates are confirmed per product and per agreement rather than published.
Do we need technical expertise?
Not necessarily. Requirements depend on the products and the partner model. SoftSols provides technical presales and product enablement where applicable, which is rather the point of the programme.
Can we sell several SoftSols solutions?
Yes, once the relevant products and territory have been approved for your organisation.
Who owns the customer?
Customer and opportunity handling follows deal-registration and partner-agreement rules designed to protect both sides. Registration is what establishes ownership of an opportunity.
Can we become a sub-reseller or regional distributor?
Potentially, for eligible products and territories, and only after written approval. Sub-reseller rights are not automatic and depend on the applicable supplier agreements.
Can we get exclusivity?
We do not offer exclusivity as a standard term. Where strategic territory arrangements are available at all, they depend on performance, commercial commitments and supplier rights.
Does SoftSols deliver the solution?
It depends on the product. Some solutions are delivered by SoftSols or group companies; others involve technology or delivery partners. Which applies is confirmed for each product during enablement.
When are partner earnings paid?
According to the applicable partner agreement, once qualifying customer revenue and payment conditions have been met.
Apply to become a partner.
Six short sections. Only a handful of fields are required, and everything else helps us judge fit properly, which means a faster answer.
Bring the customer relationship. We will bring the portfolio behind it.
Whether you want to introduce opportunities, build a new service line or develop an entire market, SoftSols gives you a broader technology portfolio without requiring you to build every capability yourself.